Our Strategic Focus

Our Strategy, built on insight, is for the period 2022-2024. It aims to improve health, happiness and wellbeing by supporting people to be active, in a meaningful way through programmes, events and influencing policy.

Our vision is of lives and communities improved by people being more active.

We have created our Strategy on a Page graphic below, to provide a quick visual overview of our strategic plan. 

strategy on a page

Our purpose is to connect, deliver with impact, and influence, to be an enabler for the geography of Cambridgeshire and Peterborough.

Living Sport will do this by:

  • Working as a system partner to understand and influence where physical activity can add the most value
  • Working collaboratively with strategic partners to deliver shared values and objectives
  • Championing inclusivity, addressing inequalities and removing barriers
  • Putting place and people at the heart of what we doing using insight and consultation
  • Learning through insight, knowledge management and dissemination
  • Targeting and prioritising geography and needs based on tackling inequalities

Our Values

  • Passionate about what we do
  • Striving for excellence
  • Making a positive impact
  • Working collaboratively