Living Sport announces Samantha Hyde as our new Chief Executive Officer

Living Sport is delighted to announce that Samantha Hyde has joined us as our new CEO.

We recently undertook a review of our role and function in improving health, happiness, and wellbeing by supporting people to be active, in a meaningful way through our programmes, events, influencing policy and where we can fund projects too.

Samantha has chosen to return to the East of England after a successful career in London, across the UK and globally spanning nearly 18 years. We are delighted as she is a highly experienced, successful, and well-regarded business leader, with an extensive portfolio guiding and leading large charitable organisations. Her previous roles have included CEO of the Camelot Foundation, UK Director at Save the Children and Director for the End Child Poverty Campaign. These roles and knowledge are all crucial given the current space we are in, and the present cost of living crisis.

Frazer Bennett Chair of Living Sport said:

“We are extremely fortunate to have someone of Samantha Hyde’s calibre and experience to lead Living Sport and our relationship with our major funder Sport England.

We are at a pinnacle point in implementing our new strategy and Samantha has made such a significant impact alongside our team in a short time.”

Samantha Hyde commented:

“This is an incredibly exciting time for Living Sport as we embark on a new stage of our journey. I am passionate about improving the health and wellbeing for everyone living across Cambridgeshire and Peterborough, especially for those facing inequalities within our communities. Sport England’s investment in us is an amazing gift that we will use to great ends.”

Please join us in extending a very warm welcome to our new CEO and if you are thinking about how we can form a new partnership, share information we would value meeting you. We want to form bold and strong new partnerships to solve the challenges that lie ahead.

Please get in touch, you can contact Samantha directly by email:

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